Privacy Policy


1.1 For the purposes of this section, Personal Information will be understood in accordance with the definition provided in the Protection of Personal Information Act of 2021. Atara also subscribes to the principles for electronically collecting personal information outlined in the Act, and the further legislation referred to therein. We endeavour to ensure the quality, accuracy and confidentiality of Personal Information in our possession.

1.2 In adopting this Privacy Policy, we wish to balance our legitimate business interests and your reasonable expectation of privacy. Accordingly, we will take all reasonable steps to prevent unauthorized access to, or disclosure of your Personal Information. However, it is impossible to guarantee that your Personal Information shall be 100% secure.

1.3 On becoming a client of Atara, clients will be prompted to sign a contract. In so doing, users may be asked to provide the following information (Personal Information):

1.3.1 First name; and

1.3.2 Surname; and

1.3.3 Email; and

1.3.4 Physical address; and

1.3.5 Phone number; and

1.3.6 Company / CC / business name.

1.3.6 VAT number

1.3.7 Company registration number

1.4 We will attempt to limit the types of Personal Information we process to only that to which you consent to (for example, in the context of online registration, newsletters, message boards, surveys, polls, professional announcements, SMS, MMS, and other mobile services), but, to the extent necessary, your agreement to these this Privacy Policy constitutes your consent as voluntarily opting in for future communication.

1.5 We will not collect, use or disclose sensitive information (such as information about racial or ethnic origins or political or religious beliefs, where relevant) except with your specific consent or in the circumstances permitted by law.

1.6 By agreeing to the terms contained in this Privacy Policy, you consent to the use of your Personal Information in relation to:

1.6.1 The provision and performance of the services;

1.6.2 Informing you of changes made to our website;

1.6.3 The provision of marketing related services to you by Atara;

1.6.4 Responding to any queries or requests you may have;

1.6.5 Developing an online user profile;

1.6.6 Understanding general user trends and patterns so that we can develop and support existing and ongoing marketing strategies;

1.6.7 For security, administrative and legal purposes; 

1.7 Although absolute security cannot be guaranteed on the internet, Atara has in place up-to-date, reasonable technical and organizational security measures to protect your Personal Information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorized disclosure or access to the information we process online.

1.8 We store your Personal Information directly, or alternatively, store your Personal Information on, and transfer your Personal Information to, a central database.

1.9 Your information will not be stored for longer than is necessary for the purposes described in these Terms or as required by applicable legislation.

1.10 The Personal Information Atara collects from users shall only be accessed by Atara employees, representatives and consultants on a need-to-know basis, and subject to reasonable confidentiality obligations binding such persons.

1.11 We will not sell, share, or rent your Personal Information to any third party or use your email address for unsolicited mail. Any emails sent by Atara will only be in connection with the provision of our services and/or the marketing thereof.


2.1 Atara uses cookies. A cookie is a small piece of information stored on your computer or smartphone by the web browser. The two types of cookies used on the Website are described below:

2.1.1 “Session cookies”: These are used to maintain a so-called ‘session state’ and only lasts for the duration of your use of the Website. A session cookie expires when you close your browser, or if you have not visited the server for a certain period of time. Session cookies are required for the Platform to function optimally but are not used in any way to identify you personally.

2.1.2 “Permanent cookies”: These cookies permanently store a unique code on your computer or smart device hard drive in order to identify you as an individual user. No Personal Information is stored in permanent cookies. You can view permanent cookies by looking in the cookies directory of your browser installation. These permanent cookies are not required for the Atara website to work, but may enhance your browsing experience.

Do you Know What You Want?

Do you Know What You Want?

Success is actually fairly simple.

Firstly, set a goal.  Then break it down into actionable activities.  Do the activities.  Add in some patience, resilience, hard work and discipline, and voila…..Success!

Easy, right?

Well, if it were that simple, we wouldn’t need an entire industry dedicated to motivation, training and coaching. 

You’re more than likely going to fall short in one of two areas:

1. You don’t know your goal. 

If you aim for nothing, you will achieve it with alarming accuracy

Setting a goal, or knowing what you want to achieve is the absolute first step in aligning all your efforts towards a desired cause.  If you don’t know what you want or where you are going, how will you know if you’re on the right track at any point in time?  

If you don’t have clear defined goals, then quite often you will feel lost, or you will lack motivation. 

Action:  Set a goal that is going to inspire you.  If you’ve never ever set a goal, set one for this week.  What do you want to achieve?  It might be as simple as “Wake up 30 min earlier each morning and have time for breakfast.”  Or, “Find 2 new sales prospects this week.”  Then prioritize and focus on the activities that you need to do in order to acheive that goal.


  1. You Don’t Have the Discipline to Stick with the Activities


Yes, the goal inspires you, but the actual ‘doing’ part requires that you change your habits, break comfort zones and work hard on your mindsets and perceptions that have held you back in the past. 

You’re a human being, and that means you have a brain.  Your brain is designed to keep you safe, warm and comfortable.  This creative muscle of yours is the most powerful creativity and visualization tool you have, but if you don’t work on it, it can get lazy. 

You’re also more inclined to become impatient when success takes longer than expected, or you will end up quitting too soon when things get tough.


3. Resilience is often in short supply with human beings.

Action : Find an accountability partner.  Give somebody you trust the permission to hold you accountable to the activities you need to do in order to achieve your goal.  You cannot do this by yourself.  If you could do it, you would have done it by now. 

You can either get a coach and pay for accountability, or you can find a friend who buys into your goal, and wants to see you succeed and prosper.

Believe me, I know all about quitting points  In my journey from complete non-runner to half marathon finisher, I probably quit on myself a hundred times.  It took me 6 months to run a full 5km stretch without stopping.  I had to find a way to distract my mind from its natural quitting points. 

Accountability helped me transform my running in 2 sessions.  All it took was getting one good running friend onto the road with me, and before I knew it, I had an accountability partner, and a distraction from my own mind, all in one.


In the following 6 months I completed my first 10km and 21km races.

One final point – choosing your accountability partner is important

I would recommend that it is not you spouse/partner.  At one point or another, your accountability partner is going to have to push you harder than you might expect and in that moment, you cannot afford to be sensitive to a few harsh truths.  Someone too close to you might not be willing to ruin a relationship by speaking those truths.

Give it a try.   Given someone permission to help you achieve everything to want to achieve.

Do it this week.

You Talk Way Too Much

You Talk Way Too Much

Most people get nervous when placed in situations of ‘conflict,’ and therefore have a tendency to speak too much.  It’s almost as if you feel the need to justify, defend, or prove yourself, and you just start talking, regardless of what actually comes out of your mouth.

It’s the same in Sales.  You meet a prospect for the first time and you immediately begin to tell them everything about you and your product or service.  At the end of your pitch, the prospect says “Thank you very much,” and you never hear from them again. 

What about personal relationships?  Ever been put off by someone who simply wont stop talking?

Your 29 second elevator pitch that you learned off by heart, isn’t always appropriate.

There is an alternative approach. 

You can lead the conversation, the objection, or the conflict, by asking better questions. 

Here’s 3 Reasons how asking better questions can help you control a conversation:

1. Show an Interest.

Be authentic by asking questions to understand more about the person sitting in front of you.  What are the reasons behind the customers objection?  What is your prospect actually looking for?  Not only will this allow you to properly understand where your customer is in their decision making process, but it also shows the customer that you are taking the time to listen and understand them and ultimately their needs. 

You cannot sell something to a customer that they do not want or need.  Neither can you resolve any conflict if you have not dug a little deeper into the conversation.  Show an interest in the person sitting across from you by asking better questions so that you can understand exactly where they are coming from.

2. Lead the Conversation

If you are the person who asks the questions then you are able to lead the conversation to its logical conclusion.  In some instances, customers actually do not know what they want, and your questions can lead them towards making more informed decisions that are actually in their best interests.  By asking better questions you can lead your clients in a way that makes them feel that they have come to the decision themselves.    

3. Divert Some of the Pressure

In any type of situation where you feel that you need to divert attention away from yourself, simply ask a question back to the person applying the pressure.  This is a technique used in negotiation because it transfers the ‘pressure’ back onto the person raising the objection.  Not only does it the get the client to consider a solution to the problem, but it also gives you time to strategize if caught off guard. 

Your ability to ask better questions can transform the role you play in conversations, both in your business and personal life.  Most people try to dominate a conversation by talking, but are rarely ever in control.  

This week, practice asking more questions in your day-to-day conversations and see the difference it makes to the direction of the conversations.  Avoid asking questions that begin with “why” as these can come across as a little accusatory, rather use questions beginning with “how” and “what”.

And if you ever meet someone who answers your questions with a follow-up question, then you know you’ve met your match.

Have a great week

Get Out Of Bed

Get Out Of Bed

If you want to see the sunrise, you’ve got to get out of bed early, right?

I know it’s hard.  Your bed is so warm, and so very comfortable, especially on those chilly winter mornings.  The temptation to lie in that little bit longer, doing nothing, and just enjoying your comfortable space is so, so strong.

But when you lie in your comfortable space for too long, you’re missing the most amazing opportunities to experience life as it was meant to be lived.  Spectacular moments like a sunrise over the ocean, or the stillness of an early morning are what you and I take for granted all the time. 

It’s exactly the same with opportunities.  They always present themselves, but its up to you whether you jump out of bed and grab them with both hands.

It’s only when you push yourself out of a comfortable space, that you get to experience the magic.  That magic might be a magnificent sunrise in winter, or it might be renewed confidence that comes from a change in your fitness or diet routine, or the extra sales you close due to a renewed effort with your prospecting.

Right now there is magic happening all around you, as your colleagues and competitors are getting out of their comfortable beds and challenging themselves to grow, and the results are amazing.

What are you going to do this week that is going to challenge you?

How many opportunities have you wasted because its just too warm and cozy under your duvet?

Maybe it’s time to kick off your warm duvet and jump out of bed.

Talk With Candour this Week

Talk With Candour this Week

One of the most difficult conversations to have as a Leader, is the type of conversation when you know that your words may lead to some form of conflict.

It’s that type of conversation that requires you to speak with candour.

Candour is different to honesty.  It’s more than simply telling the truth.  Candour refers to an openness, and a frankness when approaching a topic that could be regarded as being difficult, awkward, or even embarrassing to discuss.

Sometimes the bare truth delivered in these conversations is hard to hear.  Well, make no mistake, this type of truth is also difficult to deliver at times too, especially if you fear confrontation.

It’s in these moments when Leadership will challenge you.

To be clear, Leadership doesn’t require a title, and Leadership is not confined to the business world.  

You can take the role of leader in your department at work, with your customers, within your circle of friends and in your romantic relationship.  You can also step up and be a strong leader for yourself, especially during times when you feel you may be drifting off course.

You are the captain of your ship, with regards all aspects of your life.

Your ability to deliver a conversation with candour will define your ability to lead, in any sphere of your life, and the way that you will do so effectively is to combine your candour with an equal amount of care.

Speaking with care demonstrates that you value the person you are speaking to, and shows that you are there to help them grow and develop through whatever situation you need to address. 

How you care for someone defines the relationship.  How you speak with candour will direct the relationship.

Some of the best words of advice I ever received came from my Father.  15 years ago when I took over the family business he said to me “always be hard on the problem, but soft on the person.”  Whilst not easy at all in the early days, these words have always guided me through my life.

As a Leader you will have two choices at any point in time:

1. Avoid the difficult conversation – this approach is taken when you are not prepared to confront.  You hope that the problem will simply go away.  It very rarely does, especially when it involves the behaviour of another person.  Avoiding this type of conversation keeps you safe, but hurts your business, your relationships and your friendships.  It’s a case of short term safety, versus long-term pain.

2. Confront the difficult conversation with Candour and Care – this approach is difficult at first, but when choosing your words with the right balance of care and candour, you have the ability to correct a challenging situation, and also establish a sound relationship that will develop over time.  It’s all about taking the short term pain, to ensure long term happiness.

Of course, always remember that the person who receives your candour and care also has the choice of how to receive your words.  That is up to them, and is in no way a reflection of you. 

As a Leader, if you’re brave enough to step forward and speak in the best interest of the person, relationship, or business, then their reaction is simply a reflection of how they see the world.

Any loss as a result of this type of conversation is potentially a good loss.  If you know what I mean…

Remember, you can never say the wrong thing to the right person.

Step up this week.  Find the courage to speak with candour and care this week, and start entrenching your value as a person, and a Leader with those around you.

Good Luck

Look for Evidence that Proves You’re Wrong

Look for Evidence that Proves You’re Wrong

In 1975 a 24 year old Kodak engineer named Steven Sasson invented a digital camera and presented his invention to senior executives at the company.

His invention would require people to record photos onto digital tapes and then view the photos on a standard television screen.

This was the response of the Kodak executives as told by Sasson to The New York Times:

They were convinced that no one would ever want to look at their pictures on a television set. Print had been with us for over 100 years, no one was complaining about prints, they were very inexpensive, and so why would anyone want to look at their picture on a television set?

believed that photo prints would be around forever, and their actions as a company, were based on this rock-solid belief.

They did eventually change their minds though, and made the switch to digital 18 years later.  It was however, too late, and one of the largest businesses in the world filed for bankruptcy in 2012.

Is it possible that just like Kodak,  you and I cling onto rock-solid belief systems and thought processes for years and years, even though there is probably evidence to suggest that those belief systems are fundamentally wrong?

How could this be impacting your outcomes?

It’s possible that you just aren’t open to seeing what you do not want to see.

Money is not the root of all evil.  
A woman’s place is not in the kitchen.
Children should be both seen and heard.
It’s not just the way you are.
No, you’re not broken.
You’re not too old to change.
You can be a single mom and have a successful career.
You’re not too big to run.

That last one was mine.  I believed that I could not run because my body shape was too big.  It was the perfect excuse to avoid any form of running exercise for 40 years.  Until I eventually saw evidence that proved to me that my belief was wrong.

For the first time in my life, at age 40, I went down to watch the finish of the Comrades Marathon at the Moses Mabida Stadium in Durban.  I went to support a few friends who were running.  While waiting for my friends to finish, I saw what I will describe very respectfully, as one of the largest women I have ever seen, successfully completing the 90km road race.

For you, she may have been another female athlete completing the toughest road race in the world.  For me, she was not only a source of inspiration, but a message received loud and clear that my own belief was fundamentally wrong.  I was presented with evidence to prove that my own thinking was wrong.

I was however, open to receiving this message.  I was ready to accept that I could be wrong.  How many times have you had evidence presented to you, only for you to dismiss it out of hand because it was maybe “too good to be true”?

You can only see what is in front of your eyes when you are ready to see it.

A few years later I can proudly say that I have completed 2 x 10km races and a very grueling 21km race.  I also do weekly 5km runs with my friends. 

Most importantly though, guess what?  I am certainly not too big to run.

This week, I want to ask you to do something that could change your life forever.

Be aware of what is happening around you.  Be open to the evidence that exists around you that can prove your limiting beliefs to be wrong.   Seek the evidence out if you have to.  There is no such thing as coincidence.  The universe is sending you messages every day. 

All I am asking you to do is to be open to the possibility that the belief system, or the thought process, that governs the majority of your actions and habits, could be fundamentally wrong for you and the results you aspire to.

Be aware.

These thoughts and beliefs that you hang onto are so often designed to keep you safe.  They are a protection mechanism that can hold you back from fulfilling your true potential in this life.

What if you could release that limiting belief?

Who could you be?

This is powerful.

Have an amazing week.